![]() ![]() This indicates that people may be more likely to trust typically “less trusted” industries if they are clear about who they are and what they do. Alternately, the most trusted logo styles for those industries were the filled style (law firm and news/media) and text dominant (tech). Similarly, the least trustworthy logo style for the retail jewelry brand was icon dominant. Consumers want brands to be upfrontįor the law firm, news/media and tech brands, the least trusted logo style was icon-only. While we can’t come to any concrete conclusions, we did speculate that people may be more inclined to trust an education brand (research, expertise, etc.) when they see it, versus a media brand (bias, consumerism, etc.). ![]() On the other end of the spectrum, the law firm, news/media and tech logos were considered the least trustworthy. The most trusted logos were education and financial services. Our data showed that the perceived trustworthiness of a brand probably has more to do with how much people trust the specific industry, rather than the logo design. ![]() But this point is worth emphasizing, since a lot of time and resources can be spent testing different logo designs, with little impact. So what did we find? When it comes to consumer trust, a logo can only do so much They were also asked to look at a series of the same logo in different color schemes and pick their favorite. The descriptive words ranged from “Trustworthy” to “Innovative” to “Boring”. They were also asked to pick a descriptive word for each logo style out of a list. Respondents were asked to rate how much they trusted each logo style from “A great deal” to “not at all”. USE THIS LOGO TEMPLATE Outline Logo Style USE THIS LOGO TEMPLATE Filled Style Logo Style ![]() Six variations of each logo were presented: Horizontal Logo Style The survey showed respondents a series of logos for imaginary companies in 6 different industries: jewelry retail, education, financial services, law firms, news/media and tech. Responses were balanced on age and gender to ensure representative responses. Respondents for these surveys were selected from SurveyMonkey Audience, SurveyMonkey’s online survey panel. SurveyMonkey and Venngage surveyed over 1000 adults age 18 and over living in the US. How much do any of these demographic factors really matter when it comes to picking a logo style?.Are certain logo styles more trustworthy than others?.Do people from different regions prefer different logo styles?.Do people of different age groups prefer different logo styles?.Do men and women prefer different logo styles?.So we teamed up with SurveyMonkey to find out which logo styles consumers find most trustworthy.ĬREATE THIS INFOGRAPHIC TEMPLATE We sought to answer a few specific questions: Researchers have asked the questions: What types of visuals do women aged 18-25 find most appealing? What color schemes appeal most to men living on the west coast? Moreover, what factors contribute to the appeal of certain designs over others?Īt Venngage, we love digging into the psychology of design, from color meanings, to font psychology, to Facebook ad design. Should they follow logo style trends in their industry? Or should they strive to set themselves apart?įor decades, logo styles have followed broad trends based on market research. When it comes to logo design, companies have a difficult choice to make. ![]()
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